METIER

DESIGN, MASS PRODUCTION 

| SEOLHEE. SON 

2017

CLIENT | METIER / CJ Cheiljedang

" METIER ENRICHES TASTES, AROMAS AND COLORS OF VARIOUS BEVERAGES. "

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METIER, meaning “expertise to display innate talent and technology”, is flavoring ingredient specialty brand. Metier enhances tastes, aromas and colors of various drinks such as coffee and cocktails. With Metier products, optimum tailored product development desired by consumers is possible using an aroma profiling analysis method. Metier was made with technology acknowledged and chosen by global and local top-class cafe franchises. 

MULTI-ANGLE

Inspired by the multi-angle of prism that disperse light into spectrum with a range of colors, shape that makes angles naturally disappear was applied from the neck to the end of the shoulder. The design helps symbolize the characteristic of METIER that enriches the color of a beverage. Also, the characteristic make METIER appear to be like a high quality objet d’art when it is displayed in a cafe or bar with the glittering effect from the light captured in the multi-angle.

METIER RING

The design process the embraces both the functional feature of the bottle and the eminence of the brand. The logo was carved around the cap and the neck of the bottle to complete the eminence of METIER and to strengthen the identity by exposing the brand. Also, the carving of the logo on the cap functions to make easier to open the cap by increasing the friction between the hands and the cap.

CAFE SHOW 2017

The redesigned METIER series was launched at the 2017 cafe show in COEX GRAND HALL.

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