HAECHANDLE

BOTTLE DESIGN, MASS PRODUCTION 

| SEOLHEE. SON 

2013

CLIENT | HAECHANDLE / CJ Cheiljedang

AWARD | PACKSTAR

Served at the Korean royal table, Surasang stir-fried Gochujang(SG) with beef was once a royal delicacy with an authentic taste. Now it has been reinvented to fit the current lifestyle by featuring easy-to-use packaging with modern look. It is designed to express the historical heritage as a delicacy served at the royal table.

The secret of rich flavor Korean traditional pot : Inspired by the elegant curves and a rich volume of a traditional pot, it is designed to express sincerity and elegance.

PRODUCTS IN MARKET

MASS PRODUCTION PROCESS

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